Mobclix Selects Aster Data to Move Analytics to the Cloud

San Carlos, CA – (Marketwire – December 17, 2009) – Aster Data, a leader dedicated to providing the best data processing and management platform for large data applications, announced today that Mobclix, the greater the largest industry in exchange for mobile ads, chose Aster nCluster Cloud Edition on Amazon Web Services (AWS) to deliver ultra-fast, sophisticated analysis. Aster using data analysis and scalable platform for data management can improve your Mobclix advertising platform and very specific statistical analysis, optimization, placement advertising, and the general public a better orientation to allow developers to maximize ad revenue and advertisers to increase campaign performance. Aster Data Release 4. 0, a set of data-MPP Application Server is the first massively parallel applications, data storage running entirely within allow ultra-fast, thorough analysis of data on a given very large scale. Custom Communications of time a dream for marketers. Ads now, a perfect storm of demand for mobile applications – with more than 120,000 for the iPhone alone – and advanced data processing platforms, well targeted to a reality. Aster nCluster Cloud Edition is the first and only MPP data warehouse line to give precision to the cloud Scale ™, allowing companies to scale their systems on the fly, without downtime. It offers maximum flexibility in extending the data warehouse using a single click provisioning to increase or decrease the storage or computational power through multiple functional levels (eg, query, load , export, etc.) independently to meet the workload. Mobclix also chose to work with data Aster due to the company’s patent pending SQL MapReduce framework that makes it easy to use parallel processing power to analyze ultra-fast data. “As the first open marketplace for advertising on mobile Mobclix need a database with unlimited scalability and power for real-time analysis and prediction of behavioral targeting to ensure that the publication of notice of the greatest payment network throughout time, “said Shankar Radhakrishnan, Data Architect, Mobclix. “Aster NCluster Cloud Edition is the AWS data warehouse, allowing us to update our analysis environment for the next phase of our business – we shop, scale and process terabytes of data in the cloud complex, fast and low cost. “With the implementation of analysis in Aster Data MPP data warehouse, customers can achieve faster analysis and deeper data in large data sets . Aster SQL MapReduce, in particular, allows to load data Mobclix semi-structured data platform Aster and analyze relevant information in structured data. Previously this process took place outside the database using a separate infrastructure. Pressing this transformation to the cloud, Mobclix is capable of making useful key data much faster, allowing customers – end users – to explore the data in near real time. “Trade and direct ad networks will turn to data Aster because of our endless scalability and advanced analysis,” said Mayank Bawa, CEO of Aster Data. “Mobclix continue to grow and lead the advertising market mobile way to stay ahead of the market and understand how best to help application developers and mobile advertisers is to provide analysis that generate income and provide scalability, low maintenance to improve your results net. Aster Using data in the cloud, can take advantage Mobclix both processing power they need when they need it. ” To learn more about the data and Mobclix Aster, visit us online at www. asterdata. andwww com. mobclix. com. About the Data Data Aster Aster is a recognized leader in data management and large data analysis applications for large data. Aster Data Architecture NCluster is the first member of the data warehouse that allows applications to be fully integrated in the engine database to enable ultra-fast, thorough analysis of large data sets. Aster Data Applications “only” in this approach ™ application logic can exist and function with the data itself. Data called massively parallel Application Server, “Aster Data Solution makes effective use of patent pending SQL MapReduce Aster of parallel processing with data and applications to address the challenge of large data. Businesses that use Coremetrics data include Aster, MySpace, comScore, Akamai, Full Tilt Poker, and ShareThis. Aster Data is based in San Carlos, California and is backed by Sequoia Capital JAFCO Ventures, IVP and Cambrian Ventures as well as industry visionaries as David Cheriton, Ron Conway and Rajeev Motwani. For more information please visit http://www. asterdata. com or call 1. 888. Aster. Data. Aster Data, data nCluster logo Aster Aster and Applications “In ™ are trademarks of Aster data. All other trademarks and trademarks mentioned herein are acknowledged to be trademarks or registered trademarks of their respective owners.